There are currently over one billion websites on the internet. If you placed them end-to-end they’d wrap around the Earth 397,000 times. But out of all of those billions websites there is only one second best URL. Just imagine the confidence boost you’d experience by owning secondbesturl.com. Someone harassing you at work? Whatever. You own a website that is literally better than one billion other websites. Your neighbor keeps complaining about your loud music? Crank it up because you’re Internet royalty. Owning secondbesturl.com gives you carte blanche to do whatever you want, whenever you want.